Enhancing Accessibility: A Guide for Outdoor Hospitality
Unlock growth and inclusivity by making your campsites and holiday parks accessible to all.
Making Your Site Accessible to Everyone
Accessibility isn't just about compliance—it's about welcoming guests who might otherwise be excluded from outdoor experiences. With 14.6 million disabled people in the UK (22% of the population), accessible sites tap into a significant market while doing the right thing.
Huge Market: 14.6M disabled people in the UK.
Significant Spending: £274 Billion "Purple Pound".
Loyalty & Reputation: Builds positive brand image.
Growth Opportunity: Taps into underserved demographics.
The Business Case
Market Size
- 14.6 million disabled people in the UK
- Combined spending power: £274 billion ("Purple Pound")
- Disabled travellers often travel with companions
- High loyalty to accessible venues
- Growing aging population increases demand
Reputation Benefits
- Positive reviews mentioning accessibility
- Word-of-mouth in disability communities
- Award and certification opportunities
- Staff pride in inclusive service
Understanding Different Needs
Accessibility isn't just about wheelchairs. Consider:
Mobility Impairments
- Wheelchair users
- Walking aid users
- Limited stamina or balance
- Difficulty with steps or uneven ground
Sensory Impairments
- Blind or partially sighted
- Deaf or hard of hearing
- Sensitivity to light or sound
Cognitive and Learning
- Autism spectrum conditions
- Learning difficulties
- Dementia
- Anxiety disorders
Hidden Disabilities
- Chronic pain conditions
- Fatigue conditions
- Bowel/bladder conditions
- Respiratory conditions
Physical Accessibility Improvements
Paths and Surfaces
Key Principles
- Firm, level, slip-resistant surfaces
- Minimum width for wheelchair passage
- Rest areas on longer routes
- Alternatives to steps
Pro Tip: Invite a local disability group to "audit" your paths. Their lived experience will highlight areas you might miss.
Specifications
| Element | Standard | Notes |
|---|---|---|
| Path width | 1.2m minimum (1.5m preferred) | Allows wheelchair + companion |
| Cross-slope | 2% maximum | Prevents tipping |
| Gradient | 5% maximum (8% with resting) | Ramps need handrails above 6% |
| Surface | Firm, non-slip | Compacted gravel, tarmac, resin-bound |
Improvements to Consider
- Tarmac or resin-bound paths to facilities
- Boardwalks over soft ground
- Handrails on slopes
- Resting benches every 50m on long routes
- Contrasting edges for partially sighted
Accessible Pitches
Minimum Requirements
- Level, firm surface
- Close to accessible facilities
- Wider than standard (8m x 8m minimum)
- Accessible hook-up point (lower height)
- Adjacent accessible parking space
Enhanced Provision
- Ramped access to pitch
- Outdoor shelter/seating area
- Direct path to facilities
- Priority booking available
- Assistance call point
Accessible Accommodation
For Self-Catering Units
| Feature | Requirement |
|---|---|
| Entrance | Level or ramped access, 850mm clear opening |
| Circulation | 1500mm turning circle in main spaces |
| Bedroom | Transfer space both sides of bed |
| Bathroom | Roll-in shower, grab rails, shower seat |
| Kitchen | Lowered work surfaces, space under sink |
| Doors | Lever handles, contrast markings |
Ceiling Hoists
Consider installing ceiling track hoists in accessible units:
- Enables guests who use hoists at home
- Covers bedroom and bathroom
- Cost: £2,000-4,000 installed
- Significant differentiator
Toilet and Shower Facilities
Accessible WC Requirements
- Minimum 2200mm x 1500mm clear space
- Door opens outward or slides
- Support rails correctly positioned
- Alarm pull cord reaching floor
- Contrast between fittings and background
Changing Places Facilities
For guests with complex needs:
- Minimum 3m x 4m
- Adult-sized changing bench
- Ceiling hoist
- Peninsular WC
- Privacy for carers
Did You Know? Installing a Changing Places facility can significantly open your site to families with complex needs, often a deciding factor for their holidays.
Consider Also
- Separate accessible shower (1500mm x 1500mm)
- Fold-down shower seat
- Handheld and fixed shower heads
- Non-slip flooring
- Good drainage (level access creates challenges)
Sensory Accessibility
For Visually Impaired Guests
Wayfinding
- Consistent layout (don't move things)
- Tactile ground surface indicators
- Handrails along routes
- Audio information where appropriate
- Large print information available
Signage
- Minimum 25mm letter height
- High contrast (light on dark or dark on light)
- Non-reflective surfaces
- Sans-serif fonts
- Braille and tactile options on key signs
Accommodation
- Tactile markings on appliances
- Good lighting throughout
- Contrasting edges on steps
- Remove trip hazards
For Hearing Impaired Guests
Communication
- Staff trained in deaf awareness
- Written information available
- Email/text communication options
- Video relay service awareness
Safety
- Visual fire alarms (flashing beacons)
- Vibrating pillow pads for alerts
- Text-based emergency information
- Visual door entry indicators
Facilities
- Hearing loops at reception
- Subtitled videos/information
- Well-lit spaces (for lip reading)
Cognitive Accessibility
Clear Information
Signage and Wayfinding
- Simple, clear language
- Pictograms alongside text
- Consistent colour coding
- Logical layout
- "You are here" maps
Written Materials
- Easy-read versions available
- Short sentences, simple words
- Images to support text
- Clear structure with headings
- Avoid jargon
Sensory Considerations
For Autism and Sensory Processing
- Quiet areas/pitches available
- Low-stimulation times for activities
- Clear information about what to expect
- Staff aware of meltdown/shutdown
- Flexible booking policies
Environmental Factors
- Reduce unnecessary noise
- Controllable lighting in accommodation
- Consistent routines communicated
- Advance warning of changes
Staff Training
Core Awareness
All staff should understand:
- Range of disabilities (visible and hidden)
- Person-first language
- Asking before helping
- Communication adaptations
- Emergency procedures for disabled guests
Practical Skills
- Guiding visually impaired guests
- Communicating with deaf guests
- Wheelchair assistance if requested
- Using accessibility equipment
- De-escalation for sensory overload
Training Resources
- Purple Tuesday (free training)
- VisitEngland accessibility guidance
- Local disability organisations
- Online courses (many free)
Communication and Marketing
Website Accessibility
Technical Requirements
- WCAG 2.1 AA compliance minimum
- Screen reader compatible
- Keyboard navigation
- Alt text on images
- Captions on videos
Content Requirements
- Clear accessibility information page
- Photos of accessible features
- Honest description of limitations
- Contact for access queries
- Downloadable access statement
Access Statements
Comprehensive document covering:
- How to get there
- Parking arrangements
- Reception and public areas
- Accommodation details
- Eating and drinking areas
- Outdoor facilities
- Additional information
- Contact for questions
Be Honest
Don't oversell. Guests appreciate honest descriptions:
- "Our site has some gravel paths that may be challenging for manual wheelchair users in wet weather"
- "Our accessible toilet is 50m from the nearest accessible pitch"
Certification and Recognition
Schemes to Consider
| Scheme | Focus | Benefit |
|---|---|---|
| VisitEngland National Accessible Scheme | Accommodation | Official recognition |
| Euan's Guide | Reviews by disabled people | Authentic feedback |
| AccessAble | Detailed access guides | Independent assessment |
| Autism Friendly Award | Autism-specific | Specialised recognition |
Funding and Support
Grants and Assistance
| Source | What For | Amount |
|---|---|---|
| Access to Work | Staff support | Varies |
| Disabled Facilities Grants | Major adaptations | Up to £30,000 |
| Local authority grants | Business improvements | Varies |
| Tourism grants | Visitor experience | Varies |
Tax Relief
- Capital allowances on access equipment
- VAT relief on some adaptations
- Business rates relief possible
Common Quick Wins
Implementing Accessibility: Quick Wins & Investments
Low Cost
- ✔ Staff awareness training
- ✔ Accessible information (website, print)
- ✔ Portable ramps for small steps
- ✔ Grab rails in existing toilets
- ✔ Large print menus/information
- ✔ Hearing loop at reception
Medium Investment
- ● Accessible parking spaces
- ● Improved path surfaces
- ● Accessible toilet installation
- ● Door automation
- ● Visual fire alarms
Significant Investment
- ▲ Accessible accommodation units
- ▲ Changing Places facility
- ▲ Comprehensive site accessibility
- ▲ Ceiling hoists
Planning Your Improvements
Audit Your Site 🔍
- Walk your site with accessibility eyes (or invite disabled visitors)
- What barriers exist?
- Where are the quick wins?
- What's the guest journey?
Prioritise Changes ✅
- Consider impact on guests
- Evaluate cost and complexity
- Adhere to legal requirements
- Assess available funding
Implement Improvements 🛠️
- Start with quick wins
- Build accessibility into planned works
- Seek specialist advice for complex projects
- Involve disabled people in design
Communicate & Refine 📣
- Update website and marketing
- Train staff on changes
- Gather feedback from guests
- Continuously improve
Legal Requirements
Equality Act 2010
Service providers must make "reasonable adjustments" for disabled customers. What's reasonable depends on:
- Size of organisation
- Resources available
- Cost of adjustment
- Practicality
- Impact on service
Building Regulations
New buildings and significant alterations must meet Part M (Access) requirements.
Planning Considerations
Listed buildings may have restrictions, but accessibility improvements are often supported.
Customer
James Mitchell · Berth A1
| Item | Net | VAT | Total |
|---|---|---|---|
| 👆 Pick an item above to start building your invoice | |||
Case Study: Transformation in Action
Site: 60-pitch touring park, family-run
Before: One accessible toilet, no accessible pitches, gravel paths
Investment: £35,000 over 3 years
Improvements:
- 2 fully accessible pitches with adjacent parking
- Resin-bound paths to all facilities
- Upgraded accessible toilet with changing room
- Automatic door at reception
- Staff training programme
- Comprehensive website access information
Results:
- 15% of bookings now include access requirements
- Featured in Euan's Guide top recommendations
- Multiple 5-star reviews mentioning accessibility
- Repeat booking rate for accessible guests: 60%
- "It changed how we think about every guest"
Accessibility improvements benefit everyone—parents with pushchairs, elderly guests, those recovering from injury. Creating an inclusive site isn't just the right thing to do, it's good business.
🚀 Key Actions for Your Site
- ✓ Conduct a thorough accessibility audit of your current facilities and services.
- ✓ Prioritise "quick win" improvements with low cost and high impact.
- ✓ Invest in staff training to foster an inclusive and confident team.
- ✓ Ensure your website clearly communicates accessibility features and limitations.
- ✓ Explore available grants and funding for larger accessibility projects.
Track guest requirements? PayCamp lets you record access needs at booking, generate accessible pitch reports, and communicate requirements to your team—ensuring every guest gets the experience they need.
Found this helpful?
Share it with fellow site operators
Explore Our Campsite Demo
See how holiday parks and campsites manage bookings, pitches, and guests effortlessly.