app.paycamp.co.uk/dashboard — Mavis's Farm Campsite
    Mavis's Farm Campsite
    Pro Plan
    Pitches

    20

    Bookings

    89

    Revenue

    £4,120

    Tasks

    3

    New: Customer Portal now live

    Your guests can now view bookings, pay invoices, and manage their details online.

    Features

    Holiday Park Website SEO: Templates vs. Wizards Compared

    Two approaches to getting your site management software up and running. Here's how they compare and why it matters for your first week.

    By Hamish Lowry-Martin

    Co-Founder, PayCamp

    February 11, 2026 · Updated July 23, 2026
    6 min read
    💡

    Mastering Site Setup for Your Holiday Park

    Uncover the best way to get your holiday park, campsite, or marina set up efficiently.

    1

    Getting Started Is the Hardest Part

    When you sign up for site management software, the first task is always the same: get your site into the system. Your moorings, pitches, plots, rates, and customer data all need to go in before the software can do anything useful.

    How that initial setup works varies dramatically between platforms. The two main approaches are template-based and wizard-based — and the difference matters more than you might think. This shift in methodology is exactly why we built the Site Setup Wizard and moved away from the frustrations of rigid templates.

    Key Takeaways

    Initial Setup is Crucial

    The software's effectiveness hinges on accurate and complete site data.

    Templates vs. Wizards

    These are the two primary methods for setting up your site; understand their differences.

    Impact on Efficiency

    The chosen setup method significantly affects how quickly and accurately you get online.

    2

    Template-Based Setup

    Template systems give you a pre-configured starting point. You might choose "Small Marina (50 berths)" or "Touring Campsite (30 pitches)" from a list, and the system creates a generic layout.

    Pros:

    ⚡️

    Faster initial start

    Quicker than starting completely from scratch.

    ⚙️

    Exploration opportunity

    Gives you a sense of how the software works.

    📊

    Sample data included

    Some templates include sample data to explore.

    Cons:

    Poor site match

    Never matches your actual site layout.

    🗑️

    Manual cleanup needed

    You still need to rename, delete, and add assets.

    📛

    Generic naming

    Generic naming (Berth 1, Berth 2) rarely matches reality.

    ⚠️

    Data confusion

    Sample data needs to be removed and can be confusing.

    💡 Did You Know?

    Many template systems, despite offering a "quick start," can lead to more wasted time in the long run due to the need for extensive modification and data cleanup.

    Reports — PayCampTry it

    Occupancy

    78%

    +4% vs last period

    Revenue

    £2,480

    +12% vs last period

    Outstanding

    £340

    -8% vs last period

    Daily Occupancy

    Mon
    Tue
    Wed
    Thu
    Fri
    Sat
    Sun

    Switch time periods above — stats and chart animate instantly

    Example: Business reporting in PayCamp
    3

    Wizard-Based Setup

    A wizard asks you questions about your specific site and generates assets to match. No generic starting point — everything is built from your answers. This is a crucial consideration when learning how to choose the right booking system for your campsite, as a flexible setup ensures the software scales with your business.

    Pros:

    • 1

      Perfect Match

      Every asset matches your real site from day one.

    • 2

      Accurate Naming

      Naming patterns reflect how you actually organise your site.

    • 3

      No Cleanup Tasks

      No cleanup or deletion of irrelevant template data.

    • 4

      Bulk Efficiency

      Much faster for sites with many assets (bulk generation).

    • 5

      Flexible Progress

      Progress saves — complete it over multiple sessions.

    Cons:

    • Requires you to know your site layout (but you do — it's your site)
    • Less "explorable" than a template with sample data

    Pro Tip:

    Before starting any setup, whether template or wizard based, have a clear map or diagram of your pitches, berths, or plots, including their names and any specific characteristics. This preparation will significantly speed up the process.

    Get a Free Website Review

    Let us show you how a modern, mobile-first website can transform your bookings.

    4

    Real-World Example

    Consid

    Your Next Steps:

    • 1️⃣ Consider your site's complexity: Does a generic template or a tailored wizard suit you better?
    • 2️⃣ Map out your assets: Ensure you know your site layout well before beginning any setup.
    • 3️⃣ Evaluate software options: Look for systems that offer intuitive and efficient initial setup processes.
    Invoices — PayCampTry it
    1. Add items2. Send3. Paid!

    Customer

    James Mitchell · Berth A1

    ItemNetVATTotal
    👆 Pick an item above to start building your invoice

    Choose a line item:

    Example: Invoice tracking in PayCamp

    Happy Valley

    Lake District · Open Mar–Oct

    24

    Pitches

    4.8★

    Rating

    £22

    From/night

    ✓ Instant confirmation✓ Secure payments✓ Free cancellation
    ⛺ HAPPY VALLEY CARAVAN PARK
    ⚠ Last updated: March 2019

    Welcome to our site!

    For bookings please call: 01onal-555-0123

    Or email: [email protected]

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